Is your small business phone causing more confusion than connections? You might not realize all of the ways it’s harming your business, and leaving your customers and clients wishing they hadn’t dialed at all.
Look, we get it. Running a small business is hard, and there are always a million things to do (and not nearly enough people to do them). So it’s possible that, while creating a totally awesome business empire, you may have fallen into some common phone-related pitfalls.
From area code annoyances and voicemail messages that need a serious makeover, let’s take a lighthearted look at these blunders and explore why they might be making your customers shake their heads in disbelief …
Using Personal Cell Numbers
Ever called a business and ended up talking to someone who sounded like they were chatting from their living room? If your employees are using personal cell numbers, that might be the case! It’s not just unprofessional; it’s like inviting clients to your backyard barbecue.
Plus, without a proper voicemail message, customers might think they’ve dialed the wrong number. You don’t want to call up a business and hear ‘You’ve reached Annie and family. Leave a message.’
The Single, Shared Business Phone Number
Imagine passing a note in elementary school, but instead of whispering secrets, it’s crucial client information. That’s what happens when there’s only one business phone number. Messages can get lost in translation (literally), and clients might feel like they’re playing a game of telephone tag.
Even if your business has a microscopic budget for phone plans, do NOT share one line for everyone. (Keep reading, and we’ll share a super cheap solution at the end.)
The Endless Ringing Abyss
If your business phone rings and rings with no one answering, it’s not a suspenseful thriller – it’s a customer service nightmare. Frustrated clients might feel like they’ve stumbled upon a mysterious realm where calls go unanswered and voicemails vanish into thin air.
The Bare-Bones Voicemail
Picture this: A client calls, and instead of a helpful voicemail, they’re greeted with silence or a vague “Leave a message.”
Your outgoing voicemail is like the front door of your business – it should give visitors (or callers) the information they need. If it lacks essential details like operating hours or your website, you might as well post a “Closed” sign.
The Non-Local Area Code
If your business has a phone number with an area code from another universe (or at least another town), potential customers might hesitate to call. In a world where locality matters, an unfamiliar area code could make your business seem light-years away. People want to connect with their community, not dial a long-distance number.
So if you’ve moved to the area recently and you decide it’s fine to use your old phone number, just … don’t. Get a local number instead. (The free PhoneHub app makes it easy to get a low-cost business phone number in 300+ area codes.)
Automated Phone System Madness
We’ve all been there – trapped in the labyrinth of an overly complicated automated phone system, desperately pressing buttons and shouting “representative” into the void. Simplify the process, and your customers will thank you. Who needs a spell-by-name directory when you can just provide the direct line to the department they need?
Are you guilty of these small business phone problems?
If the answer is yes, fear not! It’s never too late to bring a touch of professionalism and efficiency to your business communication. Oh, and it also won’t cost a lot of money.
Use the free PhoneHub app to create dedicated business phone numbers, and you’ll be on your way to creating a smoother, more customer-friendly experience. After all, in the world of small business, every call counts!
